Wednesday 29 September 2010

Logo Mood Board

This is my first post from unit4 this unit involves me working as a team and therefore gain valuable teamwork experience. So as a team we had to create a mood board of logos to show how affective they were and use the techniques we learnt to create our own logos to advertise our company Intellectual Arcade.
Which include members;
Steve http://stupergrunt.blogspot.com/
Luke http://lukeg20.blogspot.com/
Jordan http://jordzdigitalworld.blogspot.com/
Marcus http://mvinter.blogspot.com/
And finally me
The first thing that stands out when looking at the mood board is the text "MAN MADE HELL" this isn't just because of the size of the text but also because of the bright yellow on a black background stands out. So if I were to have a black background I would also use bright colours such as orange, as if more people see your logo the more popular it will become. But why do you want your logo to be popular?, well being popular in the games industry means you are acknowledged as being good at what you do and this also means profit. A lot of the logos above don't have text like Mario, as bigger companies have already earned that popularity and therefore by just having an image of Mario we the intended audience know its representing Nintendo. But there are also a lot of logos above that don't have a image with there logo as an example of this would be "God Hand" as the logo for that game is intended to be simple and there are other ways to make your logo look unique without the use of an image like font, simple shapes and boarding.

The inspiration I have gotten from the mood board is when creating my logo the image will be simplistic and relevant to the company name. For example Apple the creators of the IPod and IPhone uses an apple for there logo, so therefore I will use a Arcade machine for mine.

Also some companies have more than one logo like the mood board shows a variety of EA logos used to give the company a fresh look and companies sometimes change there logo after time to show the company has changed or simply like Rockstar to represent a different part of the company, and therefore our team will create more than one logo to use for different things. For example one logo could be used for shirts and another for posters.

1 comment:

  1. Cool! I love it. Keep it up. I planning to mine too. :)

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