Thursday, 14 October 2010

Brain Storm for Team Name

Well I should have posted this first as it is the brainstorm for our team name. Our first lesson was to decide a name and we came up with a list and voted for them, to show we thought about it after our team created a brainstorm. (Below)Our brainstorm wasn't used just for our name but also how we would present that name in a logo. We discussed shape, font and colour and gave bad points and good points on using different things, for example the colour yellow would make our name stand out but makes it harder to read.
By creating this brainstorm and the previous mood board we were able to come up with a template which was used in my previous post to create experimental logos.
The template was as follows;
  1. Colour - Monochrome, Green and Red
  2. Font - Italic, Bold and Sharp
  3. Shapes - Arcade, Brain and Squares
  1. The reason for using monochrome was simple but affective visually, and using green and red was to add colours that represent the sci-fi genre which our team was basing our trailer on.
  2. The reason for using Italic was to make our logo look posh to suit our name and bold and sharp to keep with the word "Arcade"
  3. Using shapes that allow us to create objects that also suit our name, using squares gives the logo a pixely retro look.

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